Pierre Khadra is known for blending bold visuals with a distinctive theatrical signature. Whether he is directing viral-ready music videos, or creating immersive in-person shows, the Lebanese filmmaker, choreographer, and creative director knows what it takes to create imagery that lingers in the mind.
As the Creative Director of the spectacular dinner show DREAM Dubai, Khadra curates an experiences that blurring the boundaries between reality and fantasy. “In everything I create, my goal is to spark a feeling,” says Khadra. “I try to awaken a sleeping emotion in every guest, whether it’s nostalgia, wonder, or pure fantasy.”
A case in point would be his recent collaboration with Lebanese pop star Najwa Karam which helped reinvigorate her long, successful career; and also his work with Jordanian artist Siilawi on the video Elfy—a cinematic production that has amassed 50 million views on YouTube. Both projects highlight Khadra’s ability to create unforgettable visuals that resonate.
Already crowned ‘Best Music Video Director’ at the Murex d’Or 2022, this year, his work is once again shortlisted for the awards held this month.
A Signature Style in All Black
When it comes to his style, Pierre Khadra starts with the cut. “If the cut works, even the simplest black T-shirt and jeans can look effortlessly sharp,” he says. He favours clean, well-structured silhouettes and layers textures and fabrics thoughtfully, letting each piece complement the next to create a cohesive, elevated look.
Black has always been his go-to. “It’s timeless yet modern, understated but powerful. There’s something about black that allows me to move through my day with both confidence and ease. It’s like a quiet strength. It works in every setting, lets my personality speak louder than my clothes, and has that mysterious edge that makes even the simplest outfit feel intentional,” he adds.
Blending Cultures in Music Videos
Although his videos are full of colour, one thing you won’t see Khadra in is flashy colours, his personal style is different. “I prefer a harmonious look. I rarely mix too many shades in one outfit. And if I do, they have to live within the same colour palette. It’s all about balance, precision, and letting the design do the talking.”
Pierre Khadra recently released a music video for rising Syrian superstar Al Shami, known for blending Western and Eastern sounds. The video received widespread acclaim for its creative visuals and artistic direction. “I can’t wait to push the boundaries of his image, adding a new layer to his success that goes beyond sound, shaping a visual identity as powerful as his music,” he adds.
In short, Pierre Khadra’s style is sleek and simple. Yet with a bold edge; even his streetwear is crisp and put together.
Here he tells Esquire about his ‘3 Fits’…
FIT 1
“When colours are paired with intention, they can transform a simple outfit into something effortlessly sophisticated.”
Look: Black Leather Coat, Black Wool Trousers, Squared FF Lace-Ups Shoes, Flux Maxi Messenger Bag and Selleria Sunglasses, all by FENDI
FIT 2
Fits 2 is a perfect black suit never goes out of style. “With a life on the go, nothing finishes it better than a Prada bag,” explains Khadra.
Look: Black Wool Jacket and Pants; Leather Loafer, Buckle Bag, all by PRADA
FIT 3
“This look is a statement, a living proof that an edgy cut and luxurious fabric can be all it takes to create something iconic. Perfect for a red-carpet moment.”
Look: Black Embroidered blazer and wide-leg trousers, both by Emily Karaka x QASIMI; boots by PRADA
Location: Dream Restaurant Dubai, Address Beach Resort, JBR
