Musaed is a lifestyle and fashion content creator based in Abu Dhabi who brings a fresh take on Emirati style: less about trends, more about style. As a rising creative on the scene, Sultan blends modern streetwear with timeless elegance, all while staying rooted in his culture.
His content is an honest expression of self-style. “I like fashion because it’s another way to express myself,” he says. “I’m not trying to be different from other Emiratis. I’m just telling my story in my own way.”
Musaed describes his style as modern classic, with quiet luxury influences. He leans toward neutrals like white, grey, black, and beige, but occasionally likes to take risks with colour, in a way that still feels measured and intentional. “I’d say I’m a careful risk-taker. I try something new, but within boundaries.”
Here, he tells Esquire about his ‘3 Fits’…
FIT 1

This look is my ultimate summer look. It’s clean, light, and timeless. Whether I’m heading to brunch, a seaside lunch, or just enjoying a summery day out, this look keeps me cool and elegant.
FIT 2

This effortless sporty cool gives me that chill, relaxed energy. I love this look for a casual evening out or a city stroll. It has that low-key, sporty edge but still feels curated. The sweater gives it personality it’s simple but says a lot.
FIT 3

This fit is edgy and perfect for a fashion event. It’s the kind of look that speaks for itself: confident, sharp, and modern. Definitely one of my favourites when I want to make a statement. I would normally pair it with black boots.
It is travel season, and for Musaed, comfort is important – especially when he is on the move. He prefers clothes that are loose and easy to wear, sometimes oversized depending on the occasion. “My go-to travel style is comfy, oversized, and easy to wear.”
As for the summer, Musaed’s wardrobe staples include linen shirts, relaxed pants, and beach-friendly fits. Think South of France, Spanish coastlines, and early morning walks to the café. “I go for something elegant but easy. Lemon shades, denim, soft blues, sometimes yellow. Depends on where I’m going.”
And while trends can spark ideas, he prefers to make them his own. “I look at trends, but I never follow them exactly. I always add my personality to it. That’s what style is about making it yours.”
His top styling tip? “Risk it, but not too much. Give a look time to breathe before wearing it out. Sometimes the loudest outfit isn’t the best one.”
Photography: Efraim Evidor
Location: HANU Dubai, St. Regis Gardens, The Palm

