BOSS just announced Bradley Cooper, Maluma, and Vinicius Junior as the new global ambassadors of BOSS Fragrance Bottled Beyond. This marks the latest chapter in the brand’s iconic fragrance story.
Each of these stars represents excellence in their own field: Cooper in film, Maluma in music, and Vinicius on the pitch. Together, they front a campaign built around inspiration and connection, showing how BOSS men motivate themselves and the people around them.
Although all at the top of their game, they respect the power of lifelong learning and take inspiration from one another.
Ishaan Khatter is the new face of BOSS FW 2025 campaign
A bold twist
BOSS Bottled Beyond introduces a bold twist: the first-ever ginger-leather Eau de Parfum. It’s a fragrance that thrives on contrasts with fresh yet warm, sharp yet smooth. The energy of spicy ginger is paired beautifully with the depth of grained leather. The result is a scent that feels powerful, modern, and made to last.
Unlike traditional fragrances that build in layers, Bottled Beyond keeps its dual notes alive from start to finish. The ginger gives off a vibrant kick of freshness, while the leather adds warmth and sensuality. And thanks to cutting-edge extraction and long-lasting concentration, the fragrance holds its intensity throughout the day.
The bottle itself gets a sleek upgrade too. Black lacquered glass with a smoky gradient, a leather-inspired trim, and a gunmetal cap. The Double-B monogram mirrors this ginger-leather duality and marks the BOSS brand.
With BOSS Bottled Fragrance and with Cooper, Maluma, and Vinicius leading the way; the story continues, pushing the brand’s signature fragrance into new heights.
