Badr Al Ghurair, founder of Huru/Image: Supplied
Huru, a homegrown UAE fintech company licensed by the Central Bank of the UAE, has officially entered the market with a mission to become a one-stop financial management platform for the country’s unbanked and underbanked populations. By addressing long-standing gaps in access to essential financial services, the company aims to advance financial inclusion and empower low-income workers across the nation.
Financial empowerment through accessible technology
Huru integrates payments, remittance, and savings tools into a single, user-friendly app. With just a valid Emirates ID, users can open a zero-balance IBAN account within minutes—no minimum balance, no hidden fees—and use it to receive their salaries directly. Each customer receives a Visa ATM card, with one free withdrawal per month, helping them retain more of their earnings instead of losing money to transaction fees.
Through the app, users can also transfer funds locally, send money overseas, pay bills in the UAE and abroad, and create “Saving Pots” to plan for future goals.
On the employer side, Huru offers a sustainable alternative to traditional payroll systems. By facilitating salary payments directly into zero-balance IBAN accounts, businesses can ensure compliance with wage protection standards while giving employees greater financial flexibility and access. This model also reduces administrative complexity and supports overall employee wellbeing—an increasingly important factor in retention and productivity.
A UAE-built solution for UAE workers
“Huru was built in the UAE, for the UAE,” said Badr Al Ghurair, founder of Huru. “This country has long been a place where people come with the hope of creating a better life for themselves and a brighter future for their families back home. Yet too often, they are held back by financial systems that don’t fully serve their needs. Our vision is to change that, to give them the tools and confidence to manage, save, and grow their money and to adapt to their evolving needs.”
Beyond banking: building a financial ecosystem
Positioned as more than a digital wallet, Huru is building a broader ecosystem of support for its users. Upcoming features include tailored loan products for individuals historically excluded from formal credit systems and affordable medical partnerships offering discounted consultations and free community health check-ups.
“With Central Bank licensing and a technology-first approach, we are committed to expanding financial inclusion among those who form the backbone of the UAE’s workforce,” said Abhimanyu Girotra, CEO of Huru. “We want to help our customers fulfill their dreams and partner with them at every step in their journey here in the UAE.”
By combining regulatory oversight with a customer-first approach, Huru is positioning itself as a homegrown fintech champion tackling one of the region’s most pressing challenges—bringing transparency, dignity, and long-term opportunity to the communities that power the UAE’s economy.
