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Lafarge Emirates Cement has officially rebranded as Holcim UAE, marking a pivotal milestone in the company’s growth trajectory and reinforcing its long-term commitment to sustainable construction across the United Arab Emirates.
The rebrand aligns Holcim UAE with the Group’s global vision to be the leading partner for sustainable construction and its NextGen Growth 2030 strategy, which aims to create superior value across the built environment — from infrastructure and industrial projects to residential and commercial developments.
Positioned as a leader in sustainable construction, Holcim UAE will leverage the transition to accelerate innovation and deliver advanced solutions designed to support national sustainability objectives. The company’s focus includes driving industrial decarbonisation and advancing construction practices that contribute to the UAE’s long-term environmental goals.
“Our rebrand represents a renewed commitment to sustainability, innovation, and partnership, as we strengthen Holcim’s position as the leading partner for sustainable construction in the UAE,” said Ali Said, CEO, Holcim UAE. “Aligned with the UAE’s Net Zero 2050 vision, we’re driving the transformation of the construction industry toward smarter, more resilient, and more sustainable practices. That is why this rebrand is so much more than a name change, it is our platform to accelerate innovation, deepen partnerships, and advance sustainability across the built environment.”
Holcim UAE provides high-performance, sustainable building materials and solutions that improve construction efficiency and reduce environmental impact. Consistent with Holcim Group’s global direction, the company is scaling up low-carbon and circular construction technologies — including ECOCycle — to support decarbonisation and resource efficiency across the supply chain.
The company’s contribution to sustainable development is already reflected in major national projects such as Al Shera’a – DEWA Headquarters, the world’s largest net-zero-energy government building; Zuhha Island, built using 88 per cent ECOPact low-carbon concrete; and Etihad Rail, where ECOPact solutions have been widely deployed. These developments underscore Holcim UAE’s role in shaping a smarter and more circular built environment.
Through sustained investment in innovation, low-carbon materials, and partnerships across the construction ecosystem, Holcim UAE continues to advance its ambition to be the UAE’s leading partner for sustainable construction.
