Images: Supplied
ADNOC Distribution, the UAE’s largest mobility and convenience retailer, has launched a new roadside retail concept, ‘The Hub by ADNOC,’ aimed at expanding its non-fuel business and creating community-focused destinations across the country.
The first site opened in Shawamekh, Abu Dhabi, with six locations planned by the end of 2025 and a total of 30 expected by 2030.
ADNOC Distribution said the sites are designed with a retail footprint three times larger than traditional service stations and will combine fuel, EV charging and car care with food, recreation and family facilities.
The company expects the hubs to contribute $30m in EBITDA annually by 2030.
The launch event was attended by Dr Sultan Al Jaber, MD and group CEO of ADNOC, and ADNOC Distribution CEO Bader Saeed Al Lamki.Al Lamki said the concept is central to ADNOC Distribution’s plans to grow and diversify, describing it as “a blueprint for how we will grow, diversify and serve our customers both now and in the years to come.”
He said the model supports the UAE’s Year of Community through spaces designed for families and commuters.
Highlights of The Hub by ADNOC
Each site is positioned as a multi-purpose community destination integrating lifestyle offerings including dining, fitness and recreation with essential mobility services.
ADNOC Distribution said 90 percent of retail units at the first six sites are already leased.
The company is using its land bank to create larger mixed-use locations that unlock new revenue streams and encourage customers to spend more time on site.
Facilities will include children’s play areas, public fitness zones and sports spaces such as padel courts and gyms.
Retail partners at the first locations include Lulu Hypermarket, McDonald’s, Starbucks, KFC, Hardee’s, Al Baik and ADNOC Distribution’s ‘Oasis by ADNOC’ convenience stores.
Some hubs will also feature seasonal pop-up retail concepts.
ADNOC Distribution manages more than 1,100 occupied and awarded rental properties and operates the UAE’s largest service-station network with more than 560 locations nationwide, alongside over 380 Oasis convenience stores. The company said it is leveraging this footprint to support long-term non-fuel retail growth.
Over the first nine months of 2025, ADNOC Distribution’s non-fuel retail gross profit rose 15 per cent year-on-year, while ADNOC Rewards membership exceeded 2.5 million.
The company said The Hub by ADNOC is a key component of its plan to double non-fuel retail transactions between 2023 and 2030.
To mark the opening, ADNOC Distribution hosted a community event at the inaugural Shawamekh location, ADNOC 754, from November 21 to 23, featuring food, activities and prizes.
