Noel Hatem, chief operating officer at Mintiply Capital/Image: Supplied
Mintiply Capital has been appointed to lead an Dhs1.2bn investment opportunity tied to the strategic exit of one of the GCC’s fastest-growing food and beverage groups, as regional investor appetite for scalable consumer platforms continues to accelerate.
The investment banking advisory firm is advising on the full exit process for the diversified F&B group, providing end-to-end support spanning valuation, deal structuring, investor onboarding and regulatory coordination. Mintiply Capital is positioning the asset for acquisition by engaging qualified regional and international investors, with the objective of ensuring a smooth ownership transition while maximising value for all stakeholders.
The opportunity centres on a fully integrated F&B and e-commerce ecosystem that spans multiple verticals, including supermarkets, cafés, bakeries, catering services and digital food delivery. Over more than a decade, the group has evolved from a niche retail concept into a multi-brand platform comprising multiple physical outlets, café concepts and a proprietary online delivery channel.
“This initiative represents a landmark opportunity for investors to participate in a truly integrated F&B and e-commerce ecosystem in the GCC,” said Noel Hatem, chief operating officer at Mintiply Capital. Hatem added: “Beyond strong financial returns, this project offers regional investors access to a high-growth, diversified business with proven scalability, a robust operational model, and the potential to shape the future of the F&B and e-commerce landscape in the region.”
“The market is evolving rapidly, and we are offering a structured, high-potential investment that combines strong fundamentals with clear growth and scalability across the region,” Hatem concluded.
A differentiated model
Positioned between premium gourmet retailers and value-driven supermarkets, the group has built a differentiated model that combines quality offerings with competitive pricing. This approach has enabled it to capture a broad consumer base, double its market alpha within two years and expand its portfolio of branded and private-label products.
A fast-scaling e-commerce platform forms a core pillar of the business, supporting consistent growth across both physical and digital channels while strengthening customer engagement and retention.
As part of the transaction, Mintiply Capital is also advising on the structuring of the acquisition framework for incoming investors, including the design of the investment vehicle, cross-jurisdictional regulatory compliance, and operational, financial and commercial due diligence. The firm is supporting the development of a comprehensive deal structure that enables investors to acquire the group’s full ecosystem seamlessly.
The transaction comes against the backdrop of strong M&A momentum in the Gulf. Regional deal activity is expected to surpass $115bn in 2025, with EY’s MENA M&A Insights 9M 2025 report showing a 23 per cent increase in deal volumes during the first nine months of the year. Cross-border transactions accounted for 54 per cent of deal volume and 76 per cent of total deal value, marking the highest level in five years.
By curating this investment opportunity, Mintiply Capital reinforces its role in connecting global capital with high-performing regional businesses positioned for strategic ownership transitions and long-term growth.

