Having established itself as one of Dubai’s fastest-rising developers, Object 1 is entering a decisive new chapter of expansion. With thousands of homes delivered across key communities and growing recognition for its design-led, community-focused approach, the company is now broadening its footprint beyond Dubai. Gulf Business sits down with chairman and founder Egor Maslennikov to discuss Object 1’s growth milestones, the thinking behind its high-profile global partnerships, and its 2026 roadmap spanning Abu Dhabi, new Dubai districts, and emerging real estate segments.
Since Object 1 launched, the company has seen rapid growth. Could you walk us through the major milestones and achievements that define your journey so far?
Since the beginning, our focus has been on disciplined growth supported by strong fundamentals, and this approach has enabled us to scale quickly and sustainably. Over the past three years, we have sold more than 2,680 units across key communities in Dubai, ranking us among the top 15 developers in Dubai by the Dubai Land Department, and top three in JVC and JVT districts.
2025 has been a defining year for Object 1. We strengthened our brand through meaningful partnerships, including our collaboration with Nottingham Forest Football Club, where we support the club’s academy as part of our commitment to future generations. We also launched our Abu Dhabi office, marking the start of our presence in the capital and introducing a pipeline of upcoming projects across key districts, beginning with Al Reem Island.
We were also honoured with the Emerging Urban Developer of the Year at the UAE Realty Awards and received multiple accolades at the Arabian Property Awards for LUM1NAR Towers and EVERGR1N House.
This momentum sets the stage for an ambitious 2026, where we plan to introduce new partnerships, launch major projects in Abu Dhabi, and enter new districts in Dubai.
You just wrapped up Formula 1 and announced an exciting partnership with Nottingham. What’s your vision behind these initiatives?
Partnerships are an expression of our identity and long-term strategy. Becoming a global partner of Nottingham Forest and supporting its Academy is an honour, and it aligns naturally with how we view our work at Object 1. In real estate, we build environments that shape how people live and grow. In football, academies shape the next generation of talent. Both require vision, discipline, and a commitment to nurturing potential over many years.
Our presence at Formula 1 carries a similar message. It reflects the ambition and global mindset that are embedded in our culture. Events like these bring our partners, investors, and team together in environments that inspire high performance and long-term growth.
Can you give us a brief explanation of why Object 1 is expanding into Abu Dhabi now?
Abu Dhabi represents one of the most significant opportunities for long term growth in the region. With more than 6,600 transactions in Q3, the capital continues to record strong real estate activity and rising investor demand.
For Object 1, Abu Dhabi offers the potential to bring our design philosophy and community focused living to a new market. Our first developments will be located on Al Reem Island, one of Abu Dhabi’s fastest growing districts.
Our expansion also aligns with Abu Dhabi Economic Vision 2030, which aims to build a diversified and sustainable economy supported by innovation, private sector development, and high quality urban infrastructure.
We have built strong foundations in Dubai, and we are now bringing that experience into a market that we see as an essential pillar of our growth in the coming years.
Looking ahead to 2026, what should we expect from Object 1?
2026 will be an ambitious year for Object 1 as we enter a new phase of expansion and diversification. We will strengthen our presence in Abu Dhabi with our first developments on Al Reem Island, including a landmark waterfront project. In Dubai, we are preparing upcoming launches in Dubai Islands, Jumeirah Lake Towers, Sheikh Zayed Road, Meydan Horizon, Dubai South and Warsan. Alongside this, we plan to expand into branded residences and luxury properties as part of our growing portfolio. We will also introduce new partnerships with brands that share our values and long-term vision.
