The DSF Sale Season, running from December 26 to February 1, features promotions across over 1,000 brands citywide, organisers announced.
Shop, scan and win at DSF
As part of the festival, Dubai has launched multiple “Shop, Scan & Win” campaigns where customers spending Dhs300 ($81.67) or more can enter draws to win prizes including five Nissan Patrol vehicles. The citywide promotion encourages shoppers to explore multiple malls and retail destinations across Dubai.
Mercato Mall is running its own Shop, Scan & Win promotion from December 26 to January 12, with participants eligible for the citywide Nissan Patrol draw.
Dubai’s DSF Love Diamond Week, in partnership with Damas jewellery, offers shoppers the chance to win a three-piece Solitaire Diamond Set.
Customers receive one electronic raffle entry for every Dhs500 spent in a single transaction at Damas boutiques through January 1. Damas is also offering 30-50 per cent discounts on selected diamond jewellery.
Several ongoing prize programmes continue through January 11, including the DSF Mega Raffle offering a daily prize of a Nissan vehicle plus 100,000 dirhams cash, with a final day prize of an additional Dhs400,000.
The Dubai Gold & Jewellery Group is offering raffle entries worth Dhs2.3m in gold for customers spending Dhs1,500 on jewellery.
Other active promotions include ENOC’s “Ultimate Win” offering Dhs3.5m in prizes plus four Nissan vehicles, and Majid Al Futtaim’s one million dirham cash prize draw at select malls.
Emirates Skywards and Tickit loyalty programmes are also running concurrent campaigns with substantial points and cash rewards.
DSF is celebrating its 31st edition
Now in its 31st edition, Dubai Shopping Festival runs from December 5, 2025, to January 11, 2026, and is organised by Dubai Festivals and Retail Establishment, an agency of Dubai’s Department of Economy and Tourism.
The festival is supported by Commercial Bank of Dubai and strategic partners including Al-Futtaim Malls, Emirates airline, ENOC, e&, and Majid Al Futtaim.
