January 8, 2026
Over 50 percent of American shoppers utilized AI as a resource during the holiday shopping window. Image credit: Bluefish
Paid advertising played a minimal role in shaping what consumers saw in AI-powered shopping recommendations during the 2025 holiday season, according to new research from AI marketing firm Bluefish.
{“ct”:”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”,”iv”:”d296eb2cfe23f08f9b298d417100a2bc”,”s”:”1e35d4b5bca85382″}

