Prada has always invited us to reconsider the nature of fashion itself, and the Spring/Summer 2026 campaign is no exception. Under the creative direction of Miuccia Prada and Raf Simons, the campaign explores the nature of advertising and fashion imagery in the digital age.
For this campaign, the brand commissioned American artist Anne Collier to create a series of photographs that rethink how fashion campaigns are presented.
Collier’s images turn the campaign into a physical, material object. Each still-life photograph shows hands holding images of the collection, which were photographed by Oliver Hadlee Pearch. The approach draws attention to how images are viewed and experienced.
The campaign features a cast of actors, musicians, and models wearing the collection, including Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan, Hunter Schafer, John Glacier, and Liu Wen. Their inclusion adds context to the pieces and emphasizes the interaction between the wearer and the viewer.
Prada describes the campaign as a way to examine fashion imagery through the lens of contemporary art. The collaboration with Collier reflects the brand’s ongoing interest in working with artists and engaging with global culture.
