Kering and Balenciaga have officially announced the appointment of Pierpaolo Piccioli as the new Creative Director of Balenciaga, effective July 10, 2025.
An accomplished and respected designer, and a master of Haute Couture, Piccioli is set to bring his unique creative vision and extensive experience to the House.
His arrival marks a new chapter for Balenciaga, one that builds on the strengths and success achieved under Demna’s ten-year tenure, while maintaining continuity with the legacy of Cristóbal Balenciaga and the historic Parisian Maison.
“I couldn’t be happier to welcome Pierpaolo to the Group. He is one of the most talented and celebrated designers of today. His mastery of Haute Couture, his creative voice, and his passion for savoir-faire made him the ideal choice for the House. I would also like to sincerely thank Demna for the bold, distinctive vision he brought to Balenciaga over the past ten years, shaping the House’s identity in the contemporary era. I am convinced that Pierpaolo and Gianfranco will lead Balenciaga perfectly through this important new chapter of its remarkable history,” said Francesca Bellettini, Kering Deputy CEO in charge of Brand Development.
Echoing her sentiment, Gianfranco Gianangeli, CEO of Balenciaga, added: “I’m excited to begin this new era at Balenciaga with Pierpaolo. His creative vision will thrive, and he will perfectly interpret the legacy of Cristóbal Balenciaga, building on the House’s bold creativity, rich heritage and strong culture. With the expertise of our teams and the dynamic creative energy that has historically driven Balenciaga, I look forward to what we will build together.”
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In his own words, Piccioli reflected on this pivotal moment: “Balenciaga is what it is today thanks to all the people who have paved the way. In all its phases, while constantly evolving and changing, it has never lost track of the House’s aesthetic values. What I am receiving is a brand full of possibilities that is incredibly fascinating. I must first and foremost thank Demna; I’ve always admired his talent and vision. I couldn’t ask for a better passing of the torch. This gives me the chance to shape a new version of the Maison, adding another chapter with a new story. I am grateful for the trust that François-Henri, Francesca and Gianfranco are giving me. We were effortlessly on the same page from the start, and that is the best way to begin something new.”
Piccioli succeeds Demna, following an acclaimed 10-year tenure that reshaped the boundaries of luxury. He previously served as the creative director of Valentino before stepping down in March 2024.

