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The Game, operators of the UAE Lottery — the first and only federally licensed lottery in the Gulf region — has announced a multi-year strategic partnership with US-based EQL Games to boost its iLottery platform through a diverse lineup of third-party digital content.
The partnership, regulated under the General Commercial Gaming Regulatory Authority (GCGRA), signals a pivotal moment for the UAE’s emerging lottery industry.
As part of the agreement, EQL Games will supply games from its expansive iLottery Marketplace, representing over 20 global studios, along with its own in-house developments via EQL Labs.
“This is one of the most exciting lottery markets in the world, and we are honored to be a part of it,” said Brad Cummings, founder and CEO of EQL Games. “Our iLottery Marketplace will offer a wide range of engaging content, starting with two compelling new titles.”
The UAE Lottery’s platform has debuted its first games through the partnership — Marble Run and Lucky Lagoon, developed by Random State, an EQL Games studio partner. Both titles feature dynamic gameplay and prize tiers reaching up to Dhs1.25m.
UAE Lottery-EQL Games tie-up: Games on offer
Marble Run pits five racing marbles against each other in a high-speed track filled with multipliers and obstacles, offering winnings up to Dhs1m based on finish placement and ticket value. Lucky Lagoon, an underwater-themed game, rewards players who match fish pairs hidden in eggs and uncover treasure chests, with top prizes scaling to Dhs1.25m across 23 tiers.
“When looking for a provider that could deliver the diversity of lottery content we needed — and on a short timeline — EQL Games was an easy choice,” said Bishop Woosley, director of Lottery Operations at The Game. “The launch of Marble Run and Lucky Lagoon marks just the beginning of what we believe will be a transformative era for lottery gaming in the UAE.”
Under the agreement, EQL Games will also source additional third-party content on request, enabling the UAE Lottery to continuously refresh its offerings.
Both companies emphasised their shared commitment to responsible gaming and elevating the player experience.
As the UAE Lottery looks to grow its user base and revenue streams, the partnership is expected to lay the groundwork for future gaming innovations across the region.
