Image: Adobe
Adobe has extended its leadership in creative ideation with a major expansion of Adobe Firefly – its destination for AI-assisted content ideation, creation, and production – by bringing Firefly’s powerful image and video generation tools to phones.
The newly launched Firefly iOS and Android app gives creators the freedom to explore ideas and generate or edit images and videos using AI, anytime and anywhere.
Whether starting from scratch or refining content on the go, creators can now experience Firefly as a standalone mobile or web app, with seamless syncing to Adobe Creative Cloud applications, ensuring uninterrupted project continuity from ideation to production.
Also introduced in this expansion is Firefly Boards, now available in public beta on the web. This AI-first moodboarding surface is transforming how creative teams collaborate on concepts.
With the addition of video capabilities, Firefly Boards allows professionals to explore, edit, and iterate across media types using AI-powered tools in a collaborative environment.
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Adobe expands Firefly generative AI ecosystem
Adobe has also significantly expanded its Firefly generative AI ecosystem, integrating models from new partners including Ideogram, Luma AI, Pika, and Runway. These come in addition to existing models from OpenAI, Google, and Black Forest Labs.
The new partner models are initially launching in Firefly Boards and will soon become accessible across the Firefly app, giving creators unprecedented flexibility to work with diverse aesthetic styles and media formats.
The goal is to offer creators a comprehensive, AI-powered toolkit — on mobile and web — that supports everything from early ideation to final production.
And for those wondering about transparency in AI-generated content – Adobe continues to embed Content Credentials into every asset, clearly identifying which models and tools were used.
It’s a move toward trust and accountability in an increasingly AI-driven creative world.
Since its launch, Firefly has generated more than 24 billion assets, and interest continues to climb. Adobe has seen traffic and paid subscriptions to Firefly rise by 30 per cent quarter over quarter, signalling a growing appetite for AI-powered tools that still prioritise creative control.
