MHero car/Image: Supplied
Al Ghurair Mobility has signed an agreement with Dongfeng Motor Corporation to introduce the premium automotive brands MHero and Voyah to the Saudi market.
The move marks a major step in Al Ghurair Mobility’s regional expansion, bringing advanced new energy and hybrid vehicles that blend performance, innovation, and luxury. The launch supports Saudi Arabia’s Vision 2030 goals of sustainable development and economic diversification, while delivering premium electrified mobility solutions backed by Al Ghurair’s regional expertise and service network.
The signing ceremony was attended by senior executives from both companies, including John Iossifidis, group CEO of Al Ghurair, Oscar Rivoli, CEO of Motors, Al Ghurair Mobility, and Qiu Xiaojun, CEO of China Dongfeng Import and Export Co. (DFMIEC), Overseas Marketing Division of Passenger Vehicles at Dongfeng Motor.
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“This partnership is an important step forward in expanding our presence in the Saudi market,” said John Iossifidis, group CEO of Al Ghurair. “MHero and Voyah represent Dongfeng’s innovation, blending advanced technology, new energy, and luxury. Together, we are introducing world-class brands that align with the Kingdom’s vision for sustainable mobility.”
Qiu Xiaojun, CEO of China DONGFENG Import and Export Co., added: “We are proud to collaborate with Al Ghurair Mobility to bring MHero and Voyah to Saudi Arabia. This partnership reflects our commitment to excellence, innovation, and customer satisfaction, ensuring Saudi consumers have access to premium products and a superior ownership experience.”
MHero, introduced in 2022, is Dongfeng’s ultra-premium off-road brand inspired by the company’s military heritage. Its models, including the MHero 1 and MHero 2, feature advanced electrified powertrains and bold design, positioning the marque among the world’s luxury off-road SUVs.
Voyah, launched in 2021, represents Dongfeng’s push into high-end electric mobility. With models such as the Voyah FREE SUV and Voyah DREAM MPV, the brand combines refined design, long-range performance, and advanced driver-assist features, providing Saudi consumers with a premium alternative in the luxury EV segment.
