The luxury hospitality heavyweights at Jumeirah have just dropped their first-ever capsule collection, the ‘Jumeirah Heritage Club,’ and they’ve done it with Dubai’s own contemporary fashion house, Bouguessa. The result? A perfectly calibrated edit of resort-ready essentials that nail the quiet luxury trend with a nod to Arabian nostalgia.
Forget loud logos and disposable trends. This limited-edition unisex collection is a masterclass in subtlety and sophistication, blending Bouguessa’s signature minimalism and clean cuts with Jumeirah’s timeless elegance.
The collection is an homage to the textures, colours, and silhouettes of Dubai’s most iconic coastal destinations. Think sun-drenched, tranquil lines inspired by the original Jumeirah shoreline where the brand’s story began.
“Jumeirah has always represented the heart of Dubai — a place that evokes emotion, memory, and a distinct sense of belonging,” says Faiza Bouguessa, Founder and Creative Director at Bouguessa. “The collection reinterprets its effortless sophistication through Bouguessa’s minimalist lens, blending simplicity and structure with a sense of nostalgia that bridges past and present.”
The edit focuses on a tight selection of elevated essentials designed for effortless layering: jumpers, T-shirts, and caps. Each piece features a minimalist logo lock-up, with some designs subtly sporting the image of the global icon that is the Jumeirah Burj Al Arab, a powerful symbol that’s been defining luxury for over 25 years. According to Michael Grieve, Chief Brand Officer at Jumeirah, this collaboration is part of a “new era of experiential luxury,” uniting fashion and hospitality to deliver meaningful moments. In short: it’s clothing designed to carry the feeling of a world-class escape with you.
How to Get Your Hands On It
The Jumeirah Heritage Club collection launched exclusively for pre-order on November 6, 2025.
