There’s always that hassle of trying on a new pair of eyewear and finding the pieces that you really like, but ultimately they don’t suit your face. We can all relate. Well, we say ‘all’, but we bet Adrien Brody doesn’t know what we’re talking about.
Few people wear glasses (be them spectacles or sunglasses) as well the two-time Oscar-winning actor – which is probably why he has just been appointed as the global eyewear ambassador for Lacoste.
It has been fourteen years since Adrien Brody first lent his distinctive visage to Lacoste’s “Unconventional Chic” campaign. Now, the narrative comes full circle as the actor returns to the fold with the newly minted title of Global Eyewear Ambassador.
Over the last decade, Brody has remained a fixture at Lacoste fashion shows, his relationship with the brand evolving quietly alongside his own cinematic journey.
Brody enters this new chapter at the height of his powers. Recognized globally for his soulful intensity and artistic precision, his career is bookended by monumental achievements: his historic Best Actor win for The Pianist (2002) and his recent acclaim as a second-time Oscar winner for The Brutalist (2024).
It is this specific blend of natural elegance and bold creative choices that makes him the perfect mirror for Lacoste’s identity. He embodies the very spirit the brand seeks to project—an authenticity that doesn’t need to shout to be heard.
