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ENOC Group’s YES Rewards programme has partnered with GEMS Rewards, the loyalty platform of GEMS Education, to allow members to exchange points across both networks.
The initiative, powered by Loyyal’s Xpand Point platform, will enable customers to redeem points for fuel, retail, and lifestyle offers through YES Rewards, as well as discounts, deals, and contributions towards school fees via GEMS Rewards.
Hussain Sultan Lootah, acting group CEO of ENOC, said: “We are pleased to establish this partnership with GEMS Education, which reflects our group’s commitment to leading efforts that generate substantial and widespread positive impact on our nation. Through this collaboration, we aim to contribute to the development of a skilled and empowered generation, which is vital for the sustainable progress and future prosperity of our country.”
GEMS Rewards serves more than 300,000 members, including parents, staff and friends of the GEMS Education community, offering discounts, lifestyle offers and tuition fee redemption.
GEMS Rewards joining forces with YES Rewards unlocks benefits
Dino Varkey, group chief executive of GEMS Education, said: “We are delighted to partner with YES Rewards, one of the UAE’s most trusted and recognised loyalty programmes.
“This collaboration gives our families even more value in their everyday lives – including every litre bought at the ENOC filling station – and underlines our commitment to benefiting them in ever-increasing ways.”
Ashish Kumar Singh, CEO of Loyyal, added: “With GEMS Rewards joining forces with YES Rewards, we are excited to create a dynamic loyalty ecosystem that allows members to maximise their rewards through effortless point exchanges, all powered by Loyyal’s innovative technology.”
The partnership comes ahead of the new school year and highlights a joint effort to extend customer benefits from petrol stations to education networks.
