Hublot kicked off the season in style with the launch of the Big Bang Unico Summer 2025 on the Greek island of Mykonos. Esquire Middle East was on the ground for an exclusive first look at the latest summer edition timepiece, and the high-energy event that came with it.
Since 2017, Hublot has made it a tradition to celebrate summer in some of the Mediterranean’s most iconic destinations, from Capri to Ibiza. This year, the brand took over Mykonos, hosting an exclusive gathering of press, clients, KOLs and friends of the brand. Among the guests were Hublot ambassador and the world’s fastest man Usain Bolt, DJ Mattia Vitale of the electronic music trio Meduza, and Hublot’s regional ambassador, Syrian actor Motasem Al Nahar.
The event marked the official debut of the Big Bang Unico Summer 2025, a vibrant new model designed to capture the spirit of the season. Drenched in bold orange and Mediterranean blue, the watch is a tribute to endless days in the sun, the feeling of sand between your toes, and the unmistakable energy of summer.
“Summer and its festive spirit have been celebrated at Hublot for the past 8 years. The Big Bang Unico Summer 2025 reflects what Hublot stands for: bold, vibrant and unforgettable moments. It’s not just about a watch launch or a party, it’s a feeling. A celebration of summer, joy, friendship, team spirit and above all the incredible people who make Hublot what it is,” says Julien Tornare, CEO of Hublot.
A splash of innovation
Crafted in Hublot’s signature high-tech ceramic, the Big Bang Unico Summer 2025 features a micro-blasted orange case that glows like the golden hour, paired with a sky-blue bezel that mirrors the sea. It’s lightweight, bold, and built for the kind of days that start at the beach and end well after sunset.
Engineered for summer adventures, the watch offers 100m of water resistance and is fitted with Hublot’s patented One-Click strap system for quick changes between three interchangeable rubber straps – in sky blue, dark blue or orange, each detailed with white lining.
Inside, the in-house Unico movement continues to deliver the precision and performance Hublot is known for. Since 2010, the movement has been a key part of the brand’s technical innovation. Combined with Hublot’s patented coloured ceramic, first introduced in 2018, the Big Bang Unico Summer 2025 is as durable as it is striking.
Bold, versatile and unmistakably Hublot, the Big Bang Unico Summer 2025 is built for those who live for summer – and for watches that make a statement.
