GMG, the global well-being and retail conglomerate, has announced a strategic partnership with Amazon to transform the online shopping landscape across the Middle East and North Africa (MENA). The collaboration aims to provide customers with competitive prices, curated deals, and seamless access to a wide range of products spanning GMG’s key segments, including Sports, Health & Beauty, and Everyday Goods.
Through the agreement, GMG and Amazon will enhance delivery speeds for high-demand products in grocery, wellness, and lifestyle categories. Shoppers across the region will gain wider access to trusted international and homegrown brands from GMG’s portfolio, all through Amazon’s well-established ecommerce platform.
The move aligns with GMG’s omnichannel vision, which merges its expansive brick-and-mortar presence with advanced digital capabilities. By leveraging Amazon’s strengths in Artificial Intelligence, customer service innovation, and logistics infrastructure, GMG will further scale its ecommerce operations and elevate the digital customer journey.
“This partnership with Amazon represents a pivotal chapter in our digital commerce strategy. As consumer behaviours evolve, we are committed to delivering exceptional experiences driven by technology, speed, and relevance. With the Middle East’s ecommerce market projected to reach $50bn by 2025, this collaboration is timely and strategic. Together, we will establish an unparalleled ecommerce experience that embodies the dynamism and ambition of the retail sector in the Middle East,” said Mohammad A. Baker, deputy chairman and CEO of GMG.
Ronaldo Mouchawar, vice president, Amazon Middle East, Africa, and Turkey, added: “Driven by our customer obsession and long-term thinking, we are proud to collaborate with GMG, a partner who shares our innovative spirit. By combining Amazon’s online retail expertise with GMG’s diverse portfolio, we are making it easier for customers across the region to access the brands and products they love. Together with GMG, we look forward to delighting millions of customers across MENA with this exciting new offering.”
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With Amazon continuing to expand its product selection and offer services such as same-day delivery, the partnership is poised to set new benchmarks for ecommerce performance in the region. For GMG, the collaboration reinforces its commitment to tech-led retail innovation while accelerating customer reach.
GMG’s retail divisions have seen significant expansion in recent years. GMG Sports operates over 650 stores and represents more than 90 brands, including several proprietary concepts. Its Everyday Goods division runs over 60 stores and manages 10 in-house brands. Meanwhile, GMG Health & Beauty oversees more than 105 stores with four proprietary wellness brands and a selection of globally recognised products.
Customers in the UAE, Saudi Arabia, and Egypt will begin seeing GMG’s product range become available on Amazon.ae, Amazon.sa, and Amazon.eg in the coming months as the rollout begins in phases. This marks the next step in delivering an ecommerce ecosystem that blends scale, convenience, and quality—reflecting the evolving expectations of digitally savvy consumers across the MENA region.
