July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
Immersive technologies are creating new opportunities for luxury brands.
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2jIC+vJXqiz0BAQp234HDkpGL1SQvKrUJsWdvqYLOpOQCBavyvWQiq94rmKg7wkTDFLG9D4tTIAh2pSkDZdRf2OKiGHDfQBCIkgep63Xg6U+TNl8O2RqX0gV2ALP1hIckGG5CTzsKOaSni2S\/ukyGGUv+XmLlejiDcB8i3Zmxn9fSyoafLeINyphVtUj1g7HRX7vXLDH9fokB9PkFLSGIcVkcfnSY9ZQCLJ3mGyLuAurPoeISDQRZ8e9EUeJAGdW\/jetvUMz3V8\/yxoxH2v8tjCqhsTZ+9fiO3l4nXwzFvFvOfZ\/EPUk06kJkYlDB7QIOR8h6Ws\/moHT1A7biVZgJVA5sBvg\/+0LQMXyNDrYfeVNDueBf+YWSfTQG3sQeTe0iWC8VGcHgoqk8ltloHpqxespW+2rPRv0m3KPmycC455dCxT8oeMZMT+hinK3d+c9h4pU8KBbvgNaXUM9c7G3i37t9+QPj5bRNLq+Hry4RbelpSZpu3YuL90S3O9KqF+kEemQIVMd\/PPiHRBvztGy0E5tqijYsr7iN+cSEcGPf9unbb9tfBdofpGlQffq3DdiZ87\/idV9zUYZaLJLEHg6xDlSRG3hPsogBFF0W5uj1+mkksc1kDsS5RCn17AfWnIYmWAmq7KEHHO5E3\/GriF0pDjibz\/sAOhzbYjqp7oDndWVjwBVKzHEa5MyykqWKonGwdCHl6rEaMVDr18QnAt\/v76Wj+EQXoL4NlVE2BhDd5Ec2pPGHv6pQOoJdAb3\/wVsfyxbIKX04ZjnZWNf+aoqH8xTrNFb+volGAMP1gTLTsMMY07Gw+v63xQ\/51+qmvmL\/4KpmlB8U0Qy1icLQ34SSm1eVtULDUx3dq5aly7y4fPBqOYuQ4b3tY4vJG8siBmAV9hd0t88sRexU5D5rbXCTSjBdecol4OWf3WP00gXkLL8UbsE\/vXQbFo5MD2O3Yo2YGMVw+gN8Pdjwmpcz\/GNsgx34nBDh\/cwspBUmMJDlZRDx24o1\/QNKrQk5MkdSZ\/mYG8xrz9vdn1Vm7m+QCcruPRSdns2+CUBOrtrqyP8ASJtl1YjtiWZ9XzCVFrk9Y3c7NFzPYyJndwFtUd10jxya50dbpavyC+GGSJ9Io+rcWROOeRhxb5eXWmFYJLAkqYGaYdoBVTp9ieK0LO4k\/41x6wOcXOeMI9ARyBgJ1VZzFp4oNrLNHx2+LNKwQnvN0IkZeshqShMaNK70J8A0ZMQMMzoKOibhdtEWzQt69kXFzkWKy\/BMk\/GpP2pka3b4T0i9p48DH8mCRdY5KUuG1BoSjZJF2+wXo5NjQXeehdwc2wH3a28RXHWCuKCB+PbgOKIVmeOt2HFEhAep\/IUxQTfxcfig2sJ2hY28OQCWMaKXcp0l4YF85EhKD8\/4w+eYi91D4uM\/+i7hpdvmMgJzoBGjVPVkBzBp4CCD4JfHpooDECRP+CKRiktIbYUgzJGGbw8Gj0TE47y0X0VvX6WTB7trfSh14CCU+FapWCRUQHTvdBXAh\/ROfhEJSU7Giz5lsxaOxoWtwdd8gc7iirIXWX\/A6cuOSvCkZfdORlVGIqPdloRwoLpF5prZXC2P3cK3\/UHDB7w6PzdM8iLeHnfi+XsBlSd+1lpueLImw6GBHdGnFQ\/9fr6fu6zNX56uMW+90WwHqqzNABj+Tmdok1SLTrfxXroc7tpSwSMJHJIX4Y\/99CMeLOarHxlA7kB81DEeuyAyhEBnE+bivh497wXwVOnSdh4\/OXP5PqihZfAAlUlg1rAb+zPE5PD6xSHO+ix8t8RhuUYjPDbsmEPDJSVenzU3ZGI6JlspUsbrqs8gemmS2o5zLAmwxx5jg1uFhXK5BxvbQQ1njbHWL9Fm9B9ObakZtuPbYrNESEML7FUQ982FZBUrgTFo6ujmt5E7Cy1dnnUgXLnxIleKXr4JxAT7+h60XFQdl8W20Kx8D+LlFe\/WZI440i1Kd9GsF+A0w9kcVdmWTvD29kIJYALeC1ykR5cOvHKvg2j\/rnuHcJCctTj9cu3M3GuyKTUkCf2Ko6YbstzcNUnB7WwUzfQd9ZY+uRbsedep\/pVXZy9I0c8CqvU6vW+t\/9IYdnnXeBZQ9VWbzHJfiz96Sy5zC8wrph9RNxTU8t8pWFdqdRQk24WtZ1vaEYfZWYiczjIgVxBBE5mU\/uTjOX8fNOIIquBk+qkbx83zC7WHee9iYA\/qCwWJO7uZI77TMAwLomQ7LHCZOTIjTmu76ruI5kmqSLybR5sbSOV9WexseucHvQ7pIbaGUBwFR24k1VaVLyiljF2\/NZp8YxH6fvbrPk8Hu2IybAfUIls+8NFtHBvwKfahImaPQNhDK6U+twveXm9mRDtSOU8CvNMhQZ\/aV2TYQqcxWbldD0\/gnFwuFiSs2FzXjTWjOfNuYuZFzbQ4\/Ol+Xr23IM3Dh0ViGdkHakZsWKoG4S8I9\/yPHYaXYynvbkium42ANllHkj9jriNVBlBi5OorjFUOOFH1VVKHcKcBz\/gzvhnuUbjZVn8vg8dOpnoDKOZQrafI\/zdmrtUkC0yF0p+HDmrGXTrBOSxLtZFMp6AXS6RwD3N+rteJC6C9vAugKzZS+ytJgYGT1jLDH62ovCcUr05WWrt4k25uoTuZbbZlthcS45+4OWy6CKnjdz5Lv8+gElfQazJ9m+34M5FzL2byn9POsmztFEYLoyTFTUx\/UstW4rIhuGbp6BmR2QRzMvCYe8pVH0Qqp\/nIrnJJtLhQ5mG3ftIba96x1Zrt1PfkUcv\/RRHOrOdUHxgB+6l0UfmITptL2lObp5nae0xJia7lL68jMtrRHWYx81dX1Kqqm7nAqxM49kSH1jtOpiiI4n8HMJFANIrjumxLjbQjYv0TLHBFP\/60BBijk6oih21AXbmu+hnSoSR4sQ3XpGrqWc+JeGrp8ylwL5IUQJ\/Z9aqkTY3giVZDeThg9jOS5vow4VYgn+5QSXRXwaCzW+wXahdP+vL0bxsd2eEg4+y0xTtErrX9iF+\/kALFOldu7AJGMzT8P0AJdTSL8EhD6crhKFLI5dKH8YWiYjtH0LpgndQwpPmL8vdd6480INAvzIQlQXORc9WBkzODeBIT2oqqSskZq2nR7Jw3Jp0oMtbQWh5nrYXg3bk9H2EY8eshYkOhTufq5yFuV8pzegz1NzrPol72yoNbnd9koYwctuaJxcLlRZJxvOuv7A0Q6F97wC1MBqU7CojY\/mye6kqkm+U\/eQ+719crPCh6Dvd54YH5rB2lxeuaIPtDGo+XgO2E6nc7bhy2iws\/C2U0kEcelvPxZ8yLbfqhJIOsJKMwMEpAk0nOlOc9j\/HxURjC19tM2MxQBKbFrIqJPnA\/qAG+EGg5Lawq3nzRjdw2uNzET5Cb\/rBd4UKzfacGKfFgQqxEMCKp\/euoFsLZOjg\/tI1N54lGgb8DqDQNeOHGDjv4pgVZIA4110rFzgbJhlXZ61y23VSueeRGqs0zsChOCSxxmuDxTdV7Xq1tOLaO7ZCLZoVGs1mTf3V7zVndXaB3\/2PTa3PtmSrnLlvde+3jZCHK67KE+VX4nStqiBA95HTEg591yq80gEmCyaT0xcFfBZTmMz+Xaor1AlqCEpvdeAL8UnTxX+PSfze\/PHh\/gnUNY4c7xdCflVHkERx5\/7+pyclBcbHpYBvYYAB3rNp\/lNKMZRZpgoPNBG84cmyrSHSYyl2n3BpENpJUhuZ3Ov5QVEsbX9Zu8q6giWJSLKD8ebFT\/8rlxzesN2AhYB9BibNhEdVgr5MVRbQFHcsE1ftgehMXoyQhBl7qAb5ldaT2\/wBzN72kK62A==”,”iv”:”3934f6b9303269ee179ded96fb16aa01″,”s”:”a74b14fbaae29c24″}

