May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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”,”iv”:”b4cb9553cacfd449f904d2ddefb88031″,”s”:”03abc8708a72ed3d”}

