If a car is in your life, it’s in your line of sight and JETOUR was hard to miss on the roads in 2025.
After a genuinely momentous year, the automotive brand signed off with a reception at Abu Dhabi’s Erth Hotel on December 19.
The night brought together editors, industry leaders, and the brand’s international leadership, setting the tone for a conversation around innovation, premium features, and what the next phase of growth looks like.
The main event was the ‘JETOUR Year in Review’ roundtable, led by Matthew Priest, Editorial Director, Esquire GCC Group, alongside Damian Reilly, Editor-in-Chief, Arabian Business, and off-road driving expert Robby Gordon, with JETOUR International leadership Yan Jun and Tan Liwei also joining the discussion.
The conversation involved the brand’s product-led strategy and how it has positioned itself globally, with a focus on innovation, value for drivers, and the kind of premium features that are increasingly non-negotiable for today’s SUV buyer. It also served as a checkpoint on the milestones that shaped the past year for JETOUR, and the priorities steering what comes next.
Cultural moments were layered into the programme too, from a live Al Sadu weaving activation led by Emirati practitioner Awatef Almesmari, to traditional Emirati music and a DJ set by Liwaa Ofc.
The timing follows a year of high-profile milestones for the automotive brand, both globally and within the region, including the global unveiling of the JETOUR G700 in Dubai and continued expansion across Arabian Gulf markets.
At the G700 global launch in Dubai in November 2025, Ke Chuandeng, President of JETOUR International, described the UAE as a “window to the world” and a key benchmark market for the brand’s international growth.
Described as an all-terrain premium hybrid off-road SUV, the G700 is part of JETOUR’s broader “Travel+” philosophy, positioning driving as a lifestyle proposition that blends capability with comfort and in-cabin technology.
JETOUR’s 2025 has been defined by steady global momentum and sharper focus, with the region continuing to serve as a benchmark market for the brand’s future.
