October 16, 2025
The new campaign’s hero film, “Magic in the Air,” stars “Wicked” director Jon M. Chu alongside his wife, Kristin, and their daughter, Stevie Sky Chu. Image credit: Lexus
Toyota Corp.’s Lexus is launching an integrated campaign ahead of the release of a highly anticipated film sequel.
{“ct”:”pA3dhUC4hFgScjeN7X6f1x0Uu2IHwt6u7r7tX0gwQVUgJJu2qtEcVz4KwOjSDwZZZwW7NLvZgqeH88nPXZGJcrG4+sSWlwctutQbPOcSj68oyG8BMBiu4D7blooJzb\/g3gPMKyh8tT2TrUo4YHyRCUqIcfQgeXIUN8uyOo3sftOjAVZilP3RHntkWDbejf9Xmso66a6etzrTZBMXMNuDFrbowQ9PJ7T7tMUy249T1RO43ibeqwACstCsqQ4sJz4JrL1HoS298FX+XPnc9t91GNoKPjoYcjZocJEfCVhvgzLPGUQx4xpfdwN469f7ljIfys7EzkxrNEdG5ebW5MprYlH939LewLzYPWYngC5dwWjnNgVIYFL09ctaoRXOhdbibSXBHbzNgUp1eXMo\/GNxgsupQA\/LJlxVMfigRLiv+R8KSj1SWf5IUBvsKdkqNCMp4LvwUVFkDo3tMqf6M9FF\/5IkbJqmrujn9C4pZInpxhwMRxqWumb2R34X27Zc\/WIylyJt00hkqVL0iRML\/eF5ooU671pBJvPZ9OanHsiy5FaZun+YO5zMzSqXOS1yacINfeb8cXCTUllyFHjnnxZD079wdTQ1YmfR4sKbeJ+nQLsVVFYlLU578kz\/BTnRj7yV6DyFPjNrQJsADtDYyS+psKsUVSQ8da+GrCdaHOUybnYhLp8m9uJTTo3zb1VEYNwQUq7wqI4VeF\/MuYebDMdGxfLSLeb4NR65d2SHH7B\/AyFuWVFv3o8hgejzH\/JysKvuBiaeUSRaIh+Jw84UU\/nhenptkEOSoh6Hv6woNnjETsOAsF1jJZzOtjl8hYGthBP8pFcTZnifXAvO\/25t1K9fkR3UJzmEKzSBAFj6+U7RB\/GQi2wJLXQO5tST5YXeI9om5NRsgH6Y2O7Zz8mz7yxLd2XTJdDbneJR6iK1a95EkJD\/zxb0SV11DzcqxRKSfvZPtuBwZ69RsPxnXrCsIa\/wySCSAdDHaxtYIt8jAhwx7WaQ4gDT9acISlHY5G1YZjgSjuae03IHdqtZF7BK+PGZ4ZNGH0DcTZpOwhV7\/Hq3FNiK7alR83WkLcnpTkFnrsvh9l4MTFW0fH5fVNDRPGG0sB5TjuD\/uYxYIHk3yb1mckJ5BYT86qx+sIBaysGzhNnYuEm1m+1cFpylWQIn8Vms92KDVXGoZR85Nxg1jJdj6zJ9pcgvvlw5xErTBPE2Mr8+JKlbUZRcTRx+TTBBEJj9TkdVnK\/yzHJcDXU\/r26J6pABje1PNtktz1dAKFFd8zQbzmSsNpEW1EJaEiTSL47c4+VtA9nG6WmVDZ4tetYq1LW++Hib3joUd\/Wr0xKa\/sLIEQ0XIrJwoGcZjFkwb2KDFrGyXgt01\/0UuTq+9PgejQ7lWHyAiVLMAji2HPTM6KqQoJvWA3uYpmWj7xfAqZh5RG4EW8OdftEfFcGHn7EympSC5S5hBi1kYoGm0ocIYg2Le1p0ZZ0NATQCupNE7TvbmIyMa3cKjsddg4MXb4ENsgYlrTAH2dEkXGO4pxCZzf0HL6R2UjjRuJrtJq2iTY5LcqC2ZlZfCDqkSqum3OWYDgEPTz9GfnebjFMUmJRbJiqD2XbXLsO9wBPu7bXlj+yz\/DgWfSicbA9ZE3cgaH1xmS1NRK4unBM1wHSSymsnHEOJP5x4UJbvVM9W8MojG64CAzZrCs+L+5rGVEHWD7Oj9VyTbDJpmcxzLaLv48UXshQOdFZlwMe5f3W\/dbOC2ww246RKXdMcefy4BGFl4Ka5lO8o6eAncAHcWHhevss4lzGYds+E8YYaU3Pt685RgbBwV3p3DklzcGYkQoOU\/GT97kbSLIcV794D1+jaxqE5+w1sVM0oXqZ4KnhWXgAbCOYmGaPcTZESGU4umCA8KRJCertdGcFHmVKNxTflw7HUxckIl8T3THmximKeyXzAbutUT2qidpbPfJF795GPkDlOwbqlv39aYaAtCAbCuVb455pXf2Qsj0lOIZhHhrYhiwzqrLYx8RRqk6+DkTGTSPY5kd0Eebpd8i3sdJXbdoO+TS2\/VIdKtCNPv3F1VVq7YdRkzSIf74ic22fBH\/DBZ1wMq5Ckv1hC107xb76m02OJiiA6+\/OisWLilY7sqoqwf38KPzKhdhDzQHsZgdZO3QW2KoLwF5USy5ufi9epOWbYECAhnZWeo+\/BFyrvFIR6QA+LAxLYIrQlUO0NQElvmJPaeKbbrPy0l60ghDjKgO20E\/cBDKX82F0tAxonFznWkNiw4NCJSETcrzMYZkIm85q+ukLWgzLspe99MA0517PjIh2uVueHQdcl2mOn1OpN2oThaHdH+1RgC17rzMS+Ab0sy\/vUS\/BZfoOgQwWqjIQSQG9a5a8wHME6E\/2n+i6RbILjyvXjpbLXq2i7srNulC9XCHI4G3PnKsjsumTMK+Ge1GrB0BvfrUbOKqWtEOVBPOdhWTWgLM5uomAK7viLGb30bpiouN9fCskTLV2JYQ5YpvNeiIfVZq8zF+MGPe6qOqqUNVm2prLW1FGpb9NUdnF035SLb\/CeJDOOsbatqQTOHJTi5qf\/wzOtiHyNE3SCQd6SJPvJo5e\/F3v7t4C0J06G7JSrTz5U4UbNJuojXKYngLi\/taMTMdnAS4XjVQlijG7cRlTdajevtzI4dV4FnG+WS0YgWtYX\/uu39sH\/fqTDGIFZgrsoJf4qfWak3AXso+tjM5xRbrTSR0s6vn7+ZlQvQsZ4svG8QuwcRnEkxv+x6paPM9++KuTr9KBIwQswBSmObXBLrYMoDk2zp1eAObAIsR\/2RzEgHpQlbqN\/fjrId4mYXUtW+nY+CxAIbynA1y+XvnXGtq+Xomz2Qjh+\/VmCzuy+0z+WBgJ95yjsVc6GO8USbGubGCVbTINC+fQt\/ZrcWDzBh+RNk2VQGR2zTIG9C5jntdlH7rQfqK3ESDp39dKdGA44ZzpGJokumLJwop0Gw4ScryIPR3J1dWmx4PFWwoPRuSUxdL+7VWs91AqcrEqVAzha1fe\/8sD\/xsaBG0GAikYA\/xMOvuDIcV28INLgJbXoud2OpUTAHxsf8SK+rB7jTwr8gROzBZBmDuJwXwIqZkJD22UIyB9PZzdqWdLJzK9072\/\/XGBZKzuYwQOfBPhkjyd1VwF+1rDyrb1UTxum++31g18EYaQ7HXHTx6pidQjVZQvkg3LhJ+74oQkrzHuYGKYAcw2ShgsszAAJvQe2+lwjuq9bwEP7Rv8VO4eMaoIwm494gCj+lsSvb2eYOa4kVFkta9GTlSjNWtOUIC6XLQ==”,”iv”:”ea02336b6b69e425885be07916e1bad2″,”s”:”030f07a9f2c9d418″}

