September 2, 2025
British wheelchair tennis champion and Lexus brand ambassador Alfie Hewett puts an innovative pitching machine that replicates the shots of top players to work in new digital content. Image credit: Lexus
In light of its partnerships in the tennis space, Toyota Corp.’s Lexus is providing fans of the sport with interactive experiences.
{“ct”:”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”,”iv”:”a114f1d9f278d7fb2f0f5124d0ad1c77″,”s”:”15ed952c9a1a0c28″}

