Maserati and Acqua di Parma have partnered to create a collection (Maserati x Acqua di Parma) that blends mobility and lifestyle, built around their shared vision of the Art of Travel.
The collection introduces the Andiamo Car Diffuser, designed in Acqua di Parma’s signature yellow and embossed with both its emblem and Maserati’s Trident. Functioning through a magnetic mounting system on the car’s ventilation grill, the diffuser releases fragrance via air circulation, with interchangeable refills allowing the scent to change with the journey.
Accompanying the diffuser is the Passepartout Leather Charm. Rendered in leather with yellow stitching and Maserati branding, it comes with a 12ml vial of Acqua di Parma’s Colonia Eau de Cologne.
A third piece, the Art of Travel Coffret, brings together the two houses’ aesthetics in a limited-edition set of 100. Packaged in Acqua di Parma’s hat box, it contains a special-edition diffuser with a Luce di Colonia refill and a pair of Maserati blue nappa leather driving gloves. The gloves are fingerless, perforated at the knuckles, and finished with yellow piping.
The collection reflects a dialogue between the two brands: Maserati’s tradition of grand touring, where performance and comfort define long-distance travel, and Acqua di Parma’s focus on elevating daily rituals into sensory experiences.
The Acqua di Parma x Maserati Art of Travel coffret will be sold exclusively at Acqua di Parma boutiques in Milan, Rome, Saint-Tropez, and Paris. The Car Diffuser will be available through Maserati showrooms and online.
