To mark the arrival of Jonathan Anderson’s collections for Dior, the House unveils a striking pop-up at Dubai Mall, transforming retail into something closer to a joyful fashion fantasy.
The space reinterprets the emblematic boxes from the very first Dior boutique, Colifichets, alongside references to the signature gray of 30 Montaigne and the archival cases that house the Maison’s history.
Stacked high and arranged in deliberately off-kilter formations, the boxes spill from shelves and form towering structures, animated by bellboys who appear to carry them with effortless irreverence.
Within this setting, Anderson’s Dior creations take focus: the reinvented Lady Dior, the Dior Book Tote embroidered with the covers of literary classics, the sculptural Dior Bow bag, and the Dior Normandie punctuated with the unmistakable “CD” buckle. Footwear follows suit, with Dior Roadie shoes and Dior Archie loafers grounding the collection with modern ease.
Moving between heritage and a contemporary vision, the presentation outlines a new Dior silhouette: playful, instinctive, and forward-looking.
The pop-up is open until March 22, 2026.
