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ROX Motor has officially launched its new global flagship SUV, ROX ADAMAS, in Abu Dhabi — a milestone that underscores the company’s expanding international footprint and highlights deepening collaboration between China and the UAE in next-generation mobility.
The global debut also marked the inauguration of the Borouge–ROX Motor Innovative Materials Joint Laboratory, established to accelerate innovation and co-develop advanced materials for ROX Motor vehicles. The partnership supports Abu Dhabi’s long-term vision of becoming a global centre for sustainable, innovation-driven industries and future mobility solutions.
In just three years, ROX Motor has launched its first model, the ROX 01, expanded to nearly 30 international markets, and established several strategic alliances. Its collaboration with the Abu Dhabi Investment Office (ADIO) provides a strong foundation to advance localisation, innovation, and user-centric design in the region.
Mohammad Ali Al Kamali, chief trade & industry officer at ADIO, said: “The launch of ROX ADAMAS from Abu Dhabi represents more than a new vehicle, it is a strategic milestone that underscores Abu Dhabi’s position as a global hub for innovation and future industries. The partnership between ROX Motor and Borouge, under ADIO’s Automotive Programme, is a tangible example of how global innovation can be channelled into building an integrated ecosystem for industrial and commercial advancement, supporting sustainable mobility, and unlocking new opportunities for investment and localisation.
“At ADIO, we believe that the future is built through collaboration. This initiative reaffirms our commitment to empowering global innovators and forging strategic partnerships that advance Abu Dhabi’s vision of a knowledge- and technology-driven economy.”
Jarvis Yan, founder and CEO of ROX Motor, added: “ROX ADAMAS represents the next phase of our international strategy and our long-term commitment to Abu Dhabi as a partner in shaping the future of luxury mobility. Through close alignment with Abu Dhabi’s industrial vision and innovation agenda, we aim to redefine what a luxury new energy brand can represent globally.”
Built on the brand philosophy of “Gliding Luxury,” the ROX ADAMAS combines performance, precision, and refinement — delivering confidence and comfort across every terrain. Drawing inspiration from Abu Dhabi’s design language, the SUV mirrors the flowing grace of silk while offering capability across highways, dunes, and diverse landscapes.
Available in six- and seven-seat configurations, the SUV features ROX’s next-generation REEV system, delivering a 235 km pure-electric range, 1,226 km total range, and dual-motor AWD output of 350 kW, 740 N·m, and 0–100 km/h acceleration in 5.5 seconds. The model incorporates closed air suspension with DCC adaptive damping and terrain-optimised drive modes, including sand, snow, and mountain, along with a desert thermal management system designed for extreme Gulf conditions.
Inside, the ROX OS Intelligent Cockpit, powered by the Qualcomm 8155 chip, features Arabic voice control, multi-screen interaction, and a global app ecosystem. Additional highlights include L2+ driver assistance, OTA updates, V2L output up to 3.5 kW, and amenities such as the Tailgate Kitchen 2.0 and roof-edge canopy, turning the SUV into a space for luxury outdoor experiences.
“ROX ADAMAS demonstrates how technology, craftsmanship, and partnership can advance together,” added Yan. “Born from Chinese innovation and refined through Abu Dhabi’s standards of excellence, it represents our shared belief that true luxury lies in collaboration and progress.”
The launch of ROX ADAMAS marks the first milestone in ROX Motor’s integrated global strategy, driven by innovation and collaboration. Through partnerships with Borouge and ADIO, ROX Motor aims to redefine luxury and sustainability in mobility while setting new benchmarks for industrial cooperation between China and the UAE.
For more information about ROX Motor, please visit: https://www.roxmotor.com/en
For more information about Abu Dhabi Investment Office (ADIO), visit: https://www.investinabudhabi.gov.ae.
