Sama X, a new venture and authorised global reseller of Starlink, has secured regulatory approval from the Telecommunications Regulatory Commission (TRC) to resell Starlink’s satellite internet services across Jordan, significantly expanding access to high-speed connectivity nationwide.
Launched earlier this year, Sama X is focused on delivering next-generation connectivity solutions to professionals, enterprises and public sector organisations. With the licence now in place, the company will immediately address critical connectivity gaps in Jordan’s remote northern and southern regions, supporting use cases ranging from NGO operations in camps to the expansion of digital government services in rural communities.
By leveraging low-Earth-orbit (LEO) satellite technology, Sama X’s solutions will provide reliable primary or back-up connectivity across the Kingdom, enabling businesses, institutions and communities to operate with greater resilience and confidence.
“Jordan, with its diverse economy and terrain, presents unique opportunities for latest-generation satellite broadband solutions that combine Starlink’s LEO constellation with our local market expertise and value-add. Whether it is a classroom in Tafileh, a logistics convoy near Ma’an, or a refugee clinic in Mafraq, everyone can benefit from the same high-speed internet enjoyed in the capital, Amman,” said Amit Somani, CEO of Sama X.
Read: Sama X debuts at GITEX Global with Starlink-powered connectivity solutions
Starlink’s LEO satellite constellation, developed by SpaceX, is among the most advanced satellite internet systems globally. Since 2020, SpaceX has launched more LEO satellites than all other providers combined, creating an infrastructure capable of delivering fibre-like speeds without reliance on traditional ground-based networks.
Beyond connectivity, Sama X is offering end-to-end services, including customer consultation, rapid installation and activation, as well as local after-sales support. This includes a 24/7 bilingual call centre operating in both English and Arabic.
“We are thankful to Jordan’s Telecommunications Regulatory Commission for establishing a conducive environment that allows companies like Sama X to operate effectively. We look forward to collaborating with local stakeholders to advance the Kingdom’s Economic Modernisation Vision through ubiquitous and reliable connectivity,” Somani added.
Sama X is backed by Alghanim Industries, one of the Middle East’s largest privately owned conglomerates, providing the venture with significant scale, capital backing and a proven track record of deploying complex technologies across regional markets.
