Swatch is set to launch the latest installment in its wildly popular collaboration with Omega: the new Moonswatch Mission to Earthphase. The release, timed to coincide with the full Sturgeon Moon on August 9, is already creating a stir among collectors and fans alike for one very specific reason: the return of NASA’s beloved safety mascot, Snoopy.
This special edition watch places the iconic Peanuts beagle front and center, but with a unique celestial twist. On the dial’s “Earthphase” subdial, Snoopy and his faithful companion Woodstock are depicted in their space helmets, gazing at the beautiful blue Earth from their lunar vantage point. This isn’t the first time Snoopy has appeared on a Moonswatch, but his inclusion on a “Mission to Earthphase” model makes this an instant collector’s item.
The watch itself is a marvel of playful design and innovative watchmaking. Housed in a navy blue Bioceramic case, the watch features a white opaline dial that provides a perfect backdrop for the space-faring duo. The “Earthphase” complication, a clever reversal of the traditional moonphase, shows how our planet looks from the moon, following a 29.5-day cycle in reverse. The detail is impeccable, with the Earth’s oceans even glowing a vibrant blue under a UV light.
In a nod to the collaboration’s premium lineage, the watch’s moon phase disc is coated with Omega’s proprietary Moonshine Gold, a detail that adds a touch of luxury to the accessible timepiece. This is a signature move for Swatch, who has previously used the precious metal in other Moonswatch releases to create a unique and highly sought-after edition.
Swatch’s release strategy for this watch is designed to generate a frenzy: the Moonswatch Mission to Earthphase will be available for one day only, on August 9th, in select Swatch stores worldwide. Priced at approximately AED1,500, with a purchase limit of one per person, per store, this release is sure to bring back the long queues and anticipation that marked the initial launch of the Moonswatch collection.
The appearance of Snoopy is more than just a cute gimmick; it’s a nod to space history. The character has been NASA’s safety mascot since the 1960s, and his image has a deep connection to the Omega brand, which received the prestigious Silver Snoopy Award in 1970 for its critical role in the safe return of the Apollo 13 crew.
By blending the fun, nostalgic appeal of the Peanuts characters with the horological innovation of the Moonswatch line, Swatch has once again created a timepiece that is destined to be a cultural moment. For both watch enthusiasts and fans of the beloved beagle, August 9th is set to be a day of interstellar excitement.
