For one week only, Prada has transformed a corner of Capri into a physical extension of its 2025 Days of Summer campaign. Set against the scenic backdrop of Punta Carena bay, the brand’s signature pastel-coloured gozzo wooden boats are moored at Lido del Faro, offering a real-world glimpse into Prada’s take on summer.
The temporary installation runs until July 13th and is part of Prada’s broader push to bring its campaign storytelling beyond print.
Ten hand-painted rowboats, matching the soft tones seen in the campaign, bring a sense of escapism and leisurely charm to the rocky coastline.
On land, visitors will find a pop-up featuring limited-edition gifts including ice cream and scoubidou kits. Each kit allows guests to braid their own keychain-style rope accessory on the spot, adding a hands-on, collectible element to the experience.
It’s a playful, week-long activation that blends fashion, travel, and nostalgia offering a fresh take on how luxury brands engage with their summer audience.
