Grand Millennium Business Bay/Image: Supplied
The First Group Hospitality, a hotel management company, has announced the strategic rebranding of Grand Millennium Business Bay, ushering in a new era of innovation, elevated guest experiences, and a renewed commitment to excellence.
Located in the heart of Dubai, the property blends Millennium’s signature warmth and international standards with the vibrancy of the city. It features 260 contemporary rooms and 43 spacious suites, designed with modern comfort in mind. Guests can expect family-friendly touches and seamless technology, including complimentary Wi-Fi and smart TVs with streaming services.
Dining highlights include Sofia’s Kitchen and Sorsi Osteria, with the popular artisanal bakery Risen Café set to open in Q4 2025. The hotel also offers a fully equipped fitness centre, a tranquil spa, and an 85 sqm boardroom with built-in AV technology and high-speed internet. As part of The First Group Hospitality portfolio, guests also enjoy exclusive access to Soluna Restaurants and Beach Club on Palm Jumeirah, with complimentary transfers, beach and pool access, and refined dining at Enas or Risen Café.
The rebrand reflects both the property’s growth and the broader vision of The First Group Hospitality, which continues to expand its portfolio with properties that prioritise authenticity, timeless design, and memorable guest journeys. For Millennium Hotels & Resorts, it reaffirms the group’s core values of putting people first, fostering connections, and delivering “hospitality from the heart.”
Khaled Amer, vice president of operations, Middle East & Africa at Millennium Hotels & Resorts, said: “Grand Millennium Business Bay stands as a true reflection of Millenium’s spirit in Dubai, warm, welcoming, and designed for today’s traveller. Every detail of this transformation is rooted in our belief that hospitality is about people first, whether that means business convenience, family comforts, or cultural connection. We are proud to see our brand evolve with the city while always staying true to our promise of service excellence.”
Apo Demirtas, chief strategy officer for Hospitality at The First Group Hospitality, added: “We’re focused on building and managing hotels that offer genuine value, authentic service, and seamless guest experiences, and Grand Millennium Business Bay is a key part of that journey. This rebrand adds depth to our portfolio and demonstrates how we are evolving to meet the expectations of today’s travellers. This property not only reflects our standards of service and quality, but also reinforces our vision of building a collection of distinctive, locally relevant hotels.”
Perfectly positioned in Dubai’s dynamic downtown district, the hotel places guests minutes from landmarks including Dubai Mall, Burj Khalifa, City Walk, Museum of the Future, and Dubai Frame.
With a refreshed identity and management under The First Group Hospitality, Grand Millennium Business Bay remains committed to offering authentic hospitality, convenience, and exceptional experiences for both loyal guests and new visitors.
