The Spider-Man star has just been named global ambassador for Prada Beauty, stepping into a sleek new role that explores a fresher take on modern masculinity. And it all starts with Paradigme – a scent that flips the traditional fragrance script.
Instead of building from the top down, Paradigme does the opposite. You get the deep, woody base first (Peru balm, benzoin, and guaiac wood), then it lifts you up with floral bourbon geranium and a clean shot of bergamot.
The fragrance is the symbol of warm meets cool, elegant meets unexpected.
Even the bottle’s doing things differently: refillable, sharply designed, and cast in a statement-making green.
And while he suits up for his next mission Spider-Man 4 which is reportedly in prep; this move marks Holland’s biggest fragrance gig yet.
