January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
{“ct”:”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”,”iv”:”6cee9bb9a6af76753c24e46910f7e92a”,”s”:”067fc01405dc7e12″}

