Image credit: WAM/Website
On the occasion of Cybersecurity Awareness Month, the Dubai Electronic Security Centre (DESC) launched the “Scan Smart” campaign from October 24 to 30, 2025. The initiative aims to raise awareness, equip citizens with practical cybersecurity knowledge, and prevent QR code-related cyber threats across all audience groups.
As QR codes become increasingly integrated into everyday transactions, ranging from restaurants and retail outlets to hotels and events—the risk of tampered or malicious codes has emerged as a pressing cybersecurity concern. Threat actors can exploit public QR codes by overlaying or replacing them, potentially redirecting users to phishing sites, installing malware, or harvesting sensitive personal data, according to a WAM report.
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Reports indicate that more than 4.2 million attempts to forge QR codes were detected globally in the first half of 2025 alone, underscoring the urgent need for public awareness. Through the “Scan Smart” campaign, DESC seeks to equip individuals and businesses with the tools to identify legitimate QR codes, avoid compromised ones, and report suspicious activity, transforming awareness into actionable cybersecurity practices.
Commenting on the initiative, Yousuf AlShaibani, Chief Executive at DESC, said:
“The ‘Scan Smart’ campaign reflects DESC’s commitment to empowering both businesses and the public with practical cybersecurity knowledge and tools to safeguard their digital interactions. Through this initiative, we aim to make Dubai a safer cyberspace for everyone.”
Interactive tools and community engagement
The campaign features an interactive kiosk and an engaging microsite designed to educate the public on safe QR code practices. It also promotes RZAM, DESC’s free browser extension that flags suspicious websites that may appear after scanning QR codes.
As part of the initiative, a network of F&B venues across Dubai have joined as “Scan Smart Partners”, displaying campaign-branded materials such as stickers and table tents while offering incentives like free coffee and exclusive discounts. The “Scan Smart Partner” label identifies venues actively supporting DESC’s outreach efforts, signaling to the public that these spaces promote safe digital habits.
Participating businesses demonstrate social responsibility and alignment with Dubai’s vision of a safer cyberspace. Cafés and other public venues become micro awareness hubs where digital safety intersects with daily routines, encouraging customers to verify QR codes before scanning. Reporting fraudulent codes through official channels further strengthens city-wide monitoring and response.
The “Scan Smart” campaign reinforces DESC’s ongoing dedication to protecting Dubai’s digital ecosystem while promoting a cyber-aware community. The initiative also aligns with the UAE’s Year of Community, fostering public engagement and safer online practices across everyday life.
