Dubai is known for turning everyday experiences into something extraordinary. Now, even enjoying a cup of matcha has reached a new level—literally. Dubai-based café Fynd has opened a matcha experience on Level 124 of Burj Khalifa, bringing Japanese-inspired drinks and desserts to one of the world’s most famous observation levels.
Located high above Downtown Dubai, the new concept combines matcha, desserts, Emirati hospitality and spectacular views of the city. Social posts about the opening describe Fynd as bringing its signature matcha experience to Level 124, creating what has been described as a world-first moment for the café brand.
Fynd Takes Matcha to New Heights
Fynd has built its identity around creative drinks, desserts and a modern café experience. Its move to Burj Khalifa takes that concept into one of Dubai’s most iconic locations.
Level 124 is part of the famous At The Top experience, where visitors can enjoy panoramic views of Dubai from more than 450 metres above the ground. The level offers indoor viewing areas and an outdoor terrace, making it one of the city’s best-known tourist attractions.
The new Fynd experience gives visitors another reason to stop and enjoy the moment. Instead of simply looking at the Dubai skyline, guests can now pair the view with a carefully prepared matcha drink or a Japanese-inspired dessert.
For matcha lovers, this creates a very different café experience. It is not just about ordering a drink. The location itself becomes part of the experience.
A Mix of Emirati Hospitality and Japanese-Inspired Flavours
One of the most interesting parts of Fynd’s new Burj Khalifa concept is the combination of different influences. Reports and social posts about the opening describe the café as blending Emirati hospitality with Japanese-inspired drinks and desserts.
Matcha has become increasingly popular among people looking for alternatives to traditional coffee. Made from finely ground green tea powder, matcha is now used in many drinks and desserts around the world.
Fynd’s concept takes this popular ingredient and places it inside one of Dubai’s most premium and recognizable destinations.
The idea fits perfectly with Dubai’s hospitality scene. The city is known for bringing global food trends together with unique locations and memorable experiences. From luxury restaurants to themed cafés, Dubai continues to create places where the setting is just as important as the menu.
Why Level 124 Is a Special Location
Burj Khalifa remains one of the world’s most famous landmarks, and its Level 124 observation deck is a major attraction for visitors to Dubai.
The At The Top experience covers Levels 124 and 125, with Level 124 sitting at approximately 452 metres above the ground. Visitors can enjoy wide views of Downtown Dubai, the city’s skyline, the surrounding desert and the coastline, depending on weather conditions.
Opening a matcha concept at this location gives Fynd a strong advantage. A normal café can offer good drinks, but very few cafés can combine specialty matcha with a view from inside the world’s tallest building.
That makes the experience attractive for:
- Tourists visiting Burj Khalifa
- Matcha lovers
- Dubai residents looking for something new
- Social media creators
- Couples and friends
- Visitors searching for a unique Dubai experience
The location also reflects a growing trend in Dubai’s food and beverage industry: experience-driven dining.
Dubai’s Growing Experience Economy
Dubai consumers and tourists increasingly look for experiences rather than just products. A coffee shop with a beautiful view, a restaurant inside a famous landmark or a dessert served in an unusual setting can become a major attraction.
Fynd’s Level 124 opening follows this idea perfectly.
People visiting Burj Khalifa already expect an unforgettable experience. Adding a specialty matcha concept creates another memorable part of the journey. Visitors can enjoy a drink while taking in the city from hundreds of metres above the ground.
This can also help Fynd build stronger brand recognition. Opening inside one of the world’s most recognizable buildings gives the brand international visibility.
A visitor from another country may discover Fynd while visiting Burj Khalifa and later remember the brand as part of their Dubai experience.
More Than Just a Café
The Fynd Matcha Cafe on Level 124 shows how cafés are changing. Today, customers often want more than food and drinks. They want atmosphere, design, location and something worth sharing.
For many visitors, the experience could include:
- Travelling to Burj Khalifa.
- Going up to the Level 124 observation area.
- Seeing Dubai from above.
- Ordering a matcha drink or dessert.
- Taking photos and videos.
- Sharing the experience online.
This combination makes the concept highly suitable for Dubai’s tourism and social media culture.
The opening has also attracted attention because it takes a popular global beverage trend—matcha—and gives it an unusually high-profile location.
A New Attraction for Matcha Lovers in Dubai
Dubai already has a large and competitive café scene. New concepts need something special to stand out.
Fynd’s advantage is clear: location.
A matcha drink can be found in many cafés, but drinking one on Level 124 of Burj Khalifa creates a completely different story.
The concept could become especially popular with tourists who want to combine sightseeing with a premium food and beverage experience. It may also attract Dubai residents looking for a new place to visit for a special occasion.
With the continued popularity of matcha and specialty drinks, the opening shows how local Dubai brands can use creativity and iconic locations to compete in a fast-growing hospitality market.
What This Opening Means for Dubai’s Café Industry
Fynd’s move into Burj Khalifa is also an interesting example for other food and beverage businesses.
It shows that local brands can grow by focusing on:
- Strong product identity
- Unique customer experiences
- Premium locations
- Social media appeal
- Tourism opportunities
- Creative collaborations
Dubai continues to attract global brands, but local businesses are also finding ways to create internationally interesting experiences.
By taking its matcha concept to Level 124, Fynd has connected a modern beverage trend with one of the world’s biggest travel landmarks.
Final Thoughts
The opening of the Fynd Matcha Cafe on Level 124 of Burj Khalifa adds a new experience to Dubai’s already impressive food and tourism scene.
By combining matcha, Japanese-inspired desserts, Emirati hospitality and breathtaking views, Fynd has created an experience designed to be about much more than a simple café visit. The Level 124 location, part of Burj Khalifa’s famous At The Top experience, gives the concept a unique place in Dubai’s competitive hospitality market.
For tourists, it offers another memorable reason to visit Burj Khalifa. For matcha lovers, it offers a chance to enjoy their favourite drink in one of the most unusual settings in the world. And for Dubai’s café industry, it is another example of how a strong experience can turn a simple drink into a major attraction.
As Dubai continues to develop as a global destination for tourism, luxury and lifestyle, unique concepts like Fynd’s sky-high matcha experience are likely to attract attention from visitors around the world.
